The photo shows the arm of someone holding open a book with an arm of an elderly person next to it.

How Our Work Supports Our Vision

Independent social care providers deliver the majority of hands-on care to people. Ensuring their needs, challenges, and priorities are central to decision-making is key to successful care delivery.

  • Social care needs fair funding to ensure sustainable, high-quality delivery.
  • People are at the heart of what we do; without a sustainable workforce, there is no care.
  • Better insights and engagement from providers leads to better-designed services, strategy, and policy.
  • More informed providers make better decisions to meet the needs of their clients and continuously improve care delivery.
  • Stronger collaboration between social care providers and stakeholders results in care that is joined up around the needs of residents and communities.
The photo shows a large table with five elderly people sat around it with pieces of paper in front of them, some looking at the paper and some writing. There's one care worker standing behind them and there is colourful art on the wall behind them all.
Home Care - November 25 | Subgroup Meeting | Norfolk Care Association
Learning Disability, Autism, Mental Health and Physical Disabilities - November 25 | Subgroup Meeting | Norfolk Care Association

Our Strategic Priorities

Based on engagement with the sector, our work is underpinned by seven strategic priorities:

  • Fair Funding for Care – through greater investment in social care and fees that reflect the costs of quality care delivery.
  • Quality and Safety that Shines – enabling providers to deliver the best possible care and continuously improve what they do.
  • Supporting the People We Need Most – people are at the heart of the adult social care sector; without them there is no care. We are not a training organisation but work to ensure the social care sector has a sustainable workforce.
  • Systems Fit for Care Providers – strategies, polices and services that meet the needs of care providers and enable them to efficiently and effectively deliver care to the people who need it most.
  • Care at the Heart, Not at the Edge – showing the central importance of adult social care, and the positive impact of care providers.
  • Insights and Reach – gathering information for and about social care providers to the right people at the right time.
  • Strengthening us as your care association – continuously improving what we do to ensure a high quality, sustainable and effective organisation.

Our Strategic Goals

Increase our reach with social care leaders

  • Grow our distribution list to 80% of provider organisations, focusing on managers and proprietors
  • Named senior public sector leaders for all key strategic themes

Grow our engagement with social care leaders

  • Increase the number of providers engaging with each key touchpoint
  • 90% NorCA attendance at key strategic meetings
  • Quarterly engagement with key public sector leaders on all key strategic themes

Content and events that matter to social care providers

  • Co-develop a content and event plan with social care leaders
  • Feedback 90% Very Good or Excellent
  • Net promotor score 90+

Gather intelligence and resolve issues related to the social care sector

  • Maintain a live log of sector issues and feedback
  • Publish a quarterly sector intelligence bulletin about social care providers
  • Baseline positive issue resolution rate

Deliver programmes and campaigns that create value for the social care sector

  • Capture and evaluate potential work programmes
  • Drive active development of programmes prioritised to offer the greatest sector value
  • 90% of active programmes RAG rated as green

Strengthen Norfolk Care Association’s sustainability

  • Grow sponsorship income
  • Grow project income
  • Grow membership income

Learn More & Get Involved

Our strategy is only as strong as the people and providers we work with. Together, we can ensure that adult social care in Norfolk & Waveney continues to thrive.
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